EDC plans special community meeting for April 25 to provide update on District Branding process

The leadership of the East Downtown Council invite you to attend a special multi-organizational meeting on Monday, April 25, 6 pm at North Central University’s Trask Worship Center located at 1400 Elliot Ave So., Minneapolis, MN 55404.

This meeting will provide an overview of the multi-year district branding process, present a distilled slate of three potential names for our district, and solicit feedback from the audience.

The featured presenter of the meeting will be Kelly O’Keefe, Professor, Creative Brand Management at Virginia Commonwealth University, a national voice who has worked on brand initiatives with cities, universities, businesses, non-profits, and neighborhoods.

Still wondering what this initiative is all about? There has been a great deal of media coverage on our initiative with the Star Tribune providing the following concise statement of intent:

“With so many different uses popping up at once, developers and community leaders are left wondering whether this is becoming a tourism district or an up-and-coming residential neighborhood, a place to relax and recreate or a place for diverse-income housing and human services. The East Downtown Council says that it can be all, but that a larger umbrella name is needed to describe the district so that one portion of it doesn’t hijack the identity or fall short of capturing all that it offers.”

There is on-street parking and several parking lots near NCU’s Trask Worship Center – 1400 Elliot Ave. So., Minneapolis, MN 55404. Parking lot options include:

• “Lot G” Free Guest Parking For This Mtg. – 801 E 15th St., Minneapolis, MN 55404
• “Lot C” Free Guest Parking For This Mtg. – 734 E 15th St., Minneapolis, MN 55404

If you have parking questions, please call NCU Security 612-343-4445.

Thank you for your passion for East Downtown our district and all that our businesses and neighborhoods do to create a vital community amidst unprecedented period of growth.

Best regards,

The East Downtown Council Board of Directors